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Altmetrics
Altmetrics is an alternative citation metric that uses a unique identifier, such as DOI, to track the attention metrics for a particular output, such as a journal article or dataset.
What makes Altmetric different from more traditional metrics such as JCR is that its numbers are based on attention or mentions, not citations. It also focuses on single articles, rather than a journal as a whole. This allows authors to track their work more closely, and see what exposure they are getting.
The metrics are compiled from 3 different outlets:
Social media (Twitter, Facebook)
Traditional media (news outlets)
Online reference managers (Mendeley, CiteULike)